Swindle Rig

The Food section of the LA Times last week had an article about in expensive artisan wines or as they put it

wines that possess an artisan's touch at a fraction of the price you'd pay for their loftier bottlings. Call it the everyday artisanal. Winemakers are taking advantage of the soft market for grapes, or are repurposing fruit left out of more expensive bottlings. Most are working on a shoestring budget, or renting space in other people's wineries, with just themselves or their families employed.

Check out the last paragraph of the piece, because it relates to Forestville:

Swindle Rig: Swindle Rig once was the name of the Sonoma County town, now known as Forestville, where Duncan Arnot Meyers and Nathan Lee Roberts, of the small artisanal winery Arnot-Roberts, are based. They make just two wines for this offshoot brand, a Sauvignon Blanc from 100% Napa Valley fruit, and a rosé of Grenache. Both are fermented with indigenous yeasts in stainless steel tanks and handled minimally. Meyers and Roberts wanted to make a wine that was "crispy" (read: not overripe) and inexpensive. "We wanted to make an easy drinking and low-ish alcohol wine," Meyers says. They sell Swindle Rig for $20 or less. That's for a liter bottle, which gives you an idea of how the wine is meant to be enjoyed — in generous pours, on late-summer afternoons, with friends.

I really liked the photo they picked for their website (which only contanis that, their contact ifo and a two page PDF fle about them and their wines), see below.